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Tuesday, November 09, 2010

Relationship Coffee Fair Trade Case Study - Part 1 of 2

5 terms
  1. fair trade coffee-Fair trade coffee is coffee which is purchased directly from the growers for a higher price than standard coffee. 
  2. organic certified coffee- grown by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality
  3. organic- food that is farmed without the use of pesticides, antibiotics or genetically altered organisms.
  4. sustainable- able to be sustained; able to be sustained for an indefinite period without damaging the environment, or without depleting a resource; renewable
  5. retailers- a merchant who sells goods at retail
5 questions
  1. Who are the largest consumers per person?
    1. Finland is the number 1 coffee consumers. http://en.wikipedia.org/wiki/List_of_countries_by_coffee_consumption_per_capita
  2. Main coffee exporter?
    1. Brazil is the main coffee exporter.
  3. Where did the term "cup of joe" come from?
    1. The U.S. Navy used to serve alcoholic beverages on board ships. However, when Admiral Josephus "Joe" Daniels became Chief of Naval Operations, he outlawed alcohol onboard ships, except for very special occasions. Coffee then became the beverage of choice, hence the term "Cup of Joe."
  4. How does coffee get from the field to the table?
    1. http://news.softpedia.com/news/How-is-the-Coffee-Made-71945.shtml Here is a link on how coffee is grown in the fields, then picked, and then ground into the coffee you use in your house everyday.
  5. How to brew coffee?
    1. You place a filter in the coffee maker, then you add 2tbs. of ground coffee per every 6 oz of water. Put water over the grounds and then pour the rest of the water over them.

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